In my two-part blog, “Can You Quantify Your Company Relationships,” I discussed the importance of identifying and quantifying your company relationships and understanding the difference between “company relationships” and “people relationships.” One of the many ways you can establish strong company relationships in your FBO is by being a part of an independent FBO network.
In my over 40 years of experience in the aviation industry, I have had the opportunity to talk to many FBO owners about the obstacles involved with staying connected to their peers. This is why I started the Paragon Network to establish an elite connection between full-service FBO’s across the nation. I put together a list of the top 4 benefits of being a part of an independent FBO network.
1) Increase Business: Being a part of a network gives you the chance to identify low hanging fruit, which will ultimately increase your business. Now you can effectively market to those you were missing out on by not being in a network. The identification of fellow member customers can help narrow your prospect list.
2) Networking: A network can provide the best FBOs in the business with the opportunity to collaborate with other elite FBOs by sharing best practices and exchanging business leads. The people who manage your FBO network have various years of experience in the Aviation and FBO industry.
3) Maintaining Individuality: When you join an independent FBO network you still have the ability to continue to operate in the manner that has made you successful and unique. The purpose of joining a network is to bring your ideas and collaborate with others. You bring value to a network by being different.
4) Keeping Your Customers Satisfied: In order to be a part of a network your FBO must meet certain quality standards. An independent FBO network should perform a comprehensive audit of each facility and services offered to ensure the quality of the member base. This gives you the peace of mind that you are referring your customers to other FBOs with uncompromised standards of excellence.
Are you currently a member of an independent FBO network? What are your thoughts and experiences with independent FBO networks? Leave your thoughts in the comments.